Fanatics has officially entered content production with the launch of Fanatics Studios, created in partnership with L.A.-based OBB Media and led by CEO Michael Ratner.

The new studio will produce films, documentaries, live event specials, and scripted and unscripted series, partnering with LA28, ESPN, Fox Sports, WWE, MLB, and Tom Brady. As part of its LA28 deal, Fanatics Studios will produce the official Olympic film, along with additional film, TV, and digital projects tied to the games.

The company is also expanding its ESPN relationship with multiple hours of programming through 2027, including renewed Fanatics Fest coverage and support for the ESPY Awards. Fanatics Studios formally launched on January 13 at the Intuit Dome, signaling a major shift toward Fanatics becoming a full‑scale sports and entertainment content player.

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