Hellmann’s has released a 15‑second teaser for its Super Bowl 60 ad, introducing “Meal Diamond,” a glittery Neil‑Diamond‑inspired performer who snacks on a mayo‑stacked turkey sandwich as part of his backstage ritual.

The spot is meant to spark curiosity and appetite ahead of the full fourth‑quarter commercial, hinting at a fun, sandwich‑centered moment where this new character finally takes the spotlight.

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